Jii, the brainwave camera

Jii is a concept product proposed and produced by Macrotellect. The brainwave camera allows users to capture photos or videos depending on their brain states such as calm, focus, appreciation, or eye blinks. It is the world's first digital wearable camera that incorporates Brain-computer Interface technology in the consumer electronic market. 

Market research has shown that the millennial internet generation loves short videos such as platforms like TikTok, Ins, and X(Twitter). But sometimes miss the perfect moment in capturing images or videos when in high emotional states in first person perspective. Therefore, Jii is our attempt to accommodate this need to capture these precious moments in life innovatively with the emerging technology of BCI. Jii is for young audiences with active online social lifestyles with great passion in broad interests in photography, arts, design, sports, mindfulness, and life sharing. 

Jii was proposed as a concept project right at the beginning back in 2015 as we know the technology in wearable devices, especially in wearable cameras and computational power is developing rapidly. Our intention was only to propose the Jii as a proof of concept and an MVP(Minimal Viable Project) that showcases the capability and creativity of the team. In 2016, only a few hundred limited-edition prototypes were produced and distributed to our targeted clients and influencers. We were able to generate awareness and interest in the market and let more people know about the development of consumer-level BCI technology. 

At that point, we evaluated the purpose of Jii was fulfilled, and due to the challenges in supply chain management and technology development, we decided to put more focus on our best-selling product line: BrainLink. Therefore, we decided to put the Jii at End of Sale for now. This decision was our commitment to those who own Jii as a limited edition version and our focus on craftmanship on the BrainLink flagship product line. Maybe in the future, when the time is right, we will have the opportunity to reinitiate the project Jii and introduce it to a wider range of audiences worldwide.